3 Things Your Website Needs Right Now
Consumer online research and brand interaction is at an all-time high. Over 3 Billion dollars were spent online on Cyber Monday. Customers today have more choices than ever. Your website is the face of your brand. Here are 3 things your URL should already have to optimize customer experience and drive sales.
Updated SEO Strategy
Google’s latest update now favors compelling content over keyword optimization. Rather than use just words, the new algorithm judges how valuable information is on a page, how much time is spent, and how many pages are clicked through. Keywords are still important, but images and video now score big points. That means becoming a thought leader in a given niche delivers great links and content to your community and also a higher search rank.
It’s the right thing to do for your SEO. It’s also more cost effective, authentic and respected than advertising. Social networking is great, but content needs to be posted directly at your main site. The best brands create a culture within their community that motivates people to make content. Then they curate it. Smart marketers are shifting their focus from “backlinks” to links within editorial content. Rather than just occasionally posting when it’s available, brands need a complete Content Marketing Strategy in place.
More people get their content on mobile than desktop devices. If your site isn’t optimized for mobile your wrong over half the time. As mentioned previously in this article, having these visitors instantly click off your site hurts your SEO. Many sites are optimized, but that does not mean they are delivering a high quality experience or that all the content has been optimized. Be sure to spend time on your mobile site and be sure it’s performing.
No matter what how your customers find you online, it’s important to maximize the experience for them. You’ve got to stay current on trends and algorithm changes. Your website is no longer just an online placeholder, or somewhere your product can be purchased. It’s your open home base anyone can enter at anytime. If you plan to inspire people to do business with you it’s important to keep the place tidy.